February 27, 2025. Press play and soar.
Video sells stays. Short clips. Big feelings. Clear paths to “Book Now.” Join Hovr Chief Customer Officer, Andraea Proctor, and Account Manager, Heather Hice, as they show us why, what, and how: plus real world conversion receipts.
Travelers don’t just book rooms—they book experiences. Video lets them feel it first: sight + sound + motion = trust + FOMO + conversions. 73% of travelers say video influences their booking decision, and sites with video convert higher. That’s not hype; that’s hospitality physics.
Virtual Room Tours — 28.28% CTR / 14.46% engagement. Less doubt, more “that’s my room.”
Guest Experience Stories — 25.47% CTR / 13.59% engagement. Real people, real vibes, real bookings.
Behind-the-Scenes — 25.58% CTR / 16.67% engagement. Surprise + delight + “wow, didn’t expect that.”
Local Destination Highlights — 31.11% CTR / 4.51% engagement. Position your property as the trip’s home base.
Mix Authentic + Produced — 33.33% CTR / 4.63% engagement. Polished is nice. Honest is converting. Combo is killer.
More feels → more clicks → more confirmed stays.
Individual Room Types — Sneak peeks dial up confidence pre-checkout.
Amenities — Pools (slow, smooth), spas (serene), fitness (wide coverage), event spaces (empty and dressed).
Dining — Your second-most trafficked pages deserve hero shots and close-ups. Cheers.
Local Flavor — Help guests imagine the whole itinerary, starting at your lobby.
Plan the story: What’s the signature experience? What sets you apart? Who’s your audience—luxury, family, weddings, conferences? Aim the lens there.
Gear, simple: Modern smartphone + stabilizer + natural light (ring light if needed). 4K at 60 FPS if you can.
Angles & moves: Rule of thirds; wide to establish, close for texture; slow pans, tracking shots for energy.
Room tour recipe: Open door → slow reveal → full sweep → bath → special highlights → finish on the view. Pink Shell approves.
Guest experience capture: POV clips, day-in-the-life moments, UGC, light influencer collabs. Authentic > perfect.
Keep it 15–45 seconds.
Start with the action (first seconds = hook).
Trim logos; add music to match the mood; mute raw audio for social.
Tell one story per clip; link out to bookable details in your Hovr Moment.
Turn a long reel into 2–3 snackable cuts.
Stitch short clips into a montage.
Deploy across homepage, room pages, amenities, dining, email, social; everywhere a decision is made.
Analyze your current content: What’s missing where guests hesitate?
Convene the team: What Moments matter? What questions keep popping up at the desk? List them.
Match needs to offerings: Confidence + excitement + clarity = fewer drop-offs.
Publish via Hovr Moments: Place the right clip at the right decision point and watch the path-to-booking smooth out.
The full “A Moment with Hovr: Capture Content That Converts” webinar is embedded below.
“Show me the moment when guests say ‘wow.’ Roll camera there.”
“If I muted this clip on a bus, would I still get it in three seconds?”
“What would make me book tonight? Put that first.”
Hovr Moments place the right micro-video in the right spot, turning browsers into bookers. Want a quick content audit + CTR plan from our Partner team? Get in touch today!
Slides & examples from our February 27, 2025 session.